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Monitoring Chatter on the Web
One way to measure marketing ROI is to monitor Web chatter about you, your company, your brands, your competitors, your industry terms, etc., on the web. I came across a company today, Techrigy, with...
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Tools To Measure and Impact Social Media ROI
My boss asked me the other day whether any company out there is achieving ROI from their social media efforts, and how? It sounded like a good next post. A Webinar that I sat in on last week points to...
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